Find campaigns and resources for the North East and North Cumbria covering a range of health topics.

Campaign toolkits and marketing resources are available to use for communications leads in health, social care, local authority and voluntary organisations.



Pharmacists are part of your expert NHS health care team on the high street and can offer quick, confidential advice on lots of common health concerns and provide over-the-counter advice and treatment.

Common conditions

The campaign aims to encourage the public to ‘think pharmacy first’ for a range of minor conditions which community pharmacies can advise and treat under the common conditions scheme. This scheme is currently provided in almost all pharmacies across the North East and North Cumbria.

Painkillers Don’t Exist

A campaign to raise awareness of pain medication dependency and reduce prescription rates. It has been developed for two main audiences: health practitioners and the general public.

Greener Inhalers

A campaign to raise awareness of the environmental impact of metered-dose inhalers and encourage greener behaviours, including proper disposal and trial of more planet-friendly devices.

Are Your Medicines Working?

A campaign to support more open conversations between patients and healthcare professionals about whether or not long-term medicines should continue to be prescribed.

Urinary Tract Infection (UTI)

Encouraging women aged 16-64 with an uncomplicated UTI to go to a participating community pharmacy for a timely consultation, advice
and prescriptions rather than their general practice.


Be prepared for common health conditions and treat minor illnesses at home before contacting the GP.

A&E and 999

Encouraging people they should only call 999 or go to A&E if they or someone else has a life-threatening emergency.