Are Your Medicines Working brand guidelines
Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.
Are Your Medicines Working?
Campaign website:
https://areyourmedicinesworking.co.uk/
Campaign topics:
Medicines Optimisation, Primary Care
Target audience:
General public, Health practitioners
Are Your Medicines Working?
Encouraging patient conversations about reviewing medication and deprescribing.
As more people live longer with multiple long-term health conditions, the number of medicines they take often increases. The ‘Are Your Medicines Working?’ campaign encourages conversations about reviewing medication and deprescribing, empowering patients to consider their ongoing usage. The campaign is aimed at health care professionals and the general public. It provides healthcare professionals with resources that support them to have conversations with their patients about deprescribing and alternative treatments.
