Painkillers Don’t Exist

Campaign topics: Medicines Optimisation, Primary Care
Target audience: General public, Health practitioners


Raising awareness of pain medication dependency and reducing prescription rates.

Tackling the spectrum of opioid use – from low-level use to addiction – the ‘Painkillers Don’t Exist’ campaign combines awareness raising with educational resources to support people with alternative pain management. The campaign supports patients and their families and includes resources to help GPs, Practice Managers, Pharmacists, and Physiotherapists to have conversations and advise people on pain management techniques.

Campaign Guides

  • Painkillers Don’t Exist brand guidelines

    Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.