Seriously brand guidelines
Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.
Seriously
Campaign website:
http://seriouslyresistant.com
Campaign topics:
Medicines Optimisation, Primary Care
Target audience:
General public, Health practitioners
About
Decreasing the rate of antibiotic prescriptions for self-limiting illness by increasing awareness of the alternative treatments available.
Because of our overuse and reliance on antibiotics for non-life threatening infections we could be facing a world where antibiotics no longer work and simple everyday infections become life-threatening. The ‘Seriously’ campaign raises public awareness of the threat of antibiotics resistance and equips people with the tools to take personal action.
