Campaign topics: Medicines Optimisation, Primary Care
Target audience: General public, Health practitioners


Decreasing the rate of antibiotic prescriptions for self-limiting illness by increasing awareness of the alternative treatments available.

Because of our overuse and reliance on antibiotics for non-life threatening infections we could be facing a world where antibiotics no longer work and simple everyday infections become life-threatening. The ‘Seriously’ campaign raises public awareness of the threat of antibiotics resistance and equips people with the tools to take personal action.

Campaign Guides

  • Seriously brand guidelines

    Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.