Available Without Prescription
Campaign website:
http://www.northeastnorthcumbria.nhs.uk/here-to-help-you/looking-after-yourself/common-health-conditions/
Campaign topics:
Medicines Optimisation, Pharmacy
Target audience:
General public, Health practitioners
Available Without Prescription
A public health campaign raising awareness of over-the-counter treatments for minor conditions, encouraging people to buy their own medicines from pharmacies or retail outlets instead of requesting a prescription.
This campaign focuses on increasing awareness of over-the-counter (OTC) treatments for common, minor health conditions and promoting the role of pharmacies as a first point of care. It uses clear, accessible messaging to highlight the types of conditions that can be safely treated without a prescription and where people can go for advice and support.
The campaign combines public-facing communications with resources for healthcare professionals, enabling GPs and pharmacists to guide patients towards self-care and OTC options where appropriate. Messaging is designed to build understanding, reduce reliance on prescriptions for minor issues, and support consistent conversations across primary care settings.
